Personal Brand Development for Consultants

  Personal Branding for Consultants In the modern era your digitally based Personal Brand is the fuel that powers your business fulfilment – it drives enduring professional success. You can’t be in the marketplace successfully touting your expertise if your digital brand isn’t outstanding. A well constructed and authentic personal brand sets you apart from other consultants. It enables you to leverage that…

Best Practices at Leveraging Relationship Value

Best Practices at Leveraging Relationship Value By John Smibert   (www.custell.com) I am often asked about ‘best practices’ relative to leveraging relationship value. At a recent executive meeting I witnessed the outcome of the application of relationship ‘best practices’. The CIO was presenting the three year progress scorecard of one of their ITC outsourcing relationships. The…